TikTok is introducing a fresh option that enables them to lessen the volume of AI-made media appearing in their streams. This initiative comes as the platform announced that it presently contains over 1 bn content made with AI.
Trial and Implementation
The new functionality is being tested over the following weeks before a global release. This advancement coincides with a surge in AI-generated material, fueled by recent content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A significant portion of this output is deemed low-quality AI content, a term for poor-quality, factory-style content that is typically nonsensical or bizarre.
“We know from our community that many people like content produced via AI tools, from computer-generated images to informative clips, and we aim to offer the community the option to adjust the amount of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its network identified as AI-generated. In total, more than 100 million pieces of content are submitted to the service each day, making AI content a minor part of its complete catalog.
User Control Features
Members will be capable of decrease or raise the amount of AI-generated videos they see by opening the content preference setting in the platform and selecting the AI content topic. Additional categories that can already be controlled under the tool cover news, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines require users to tag convincing AI-generated content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
Furthermore, the service will from now on add an artificially created watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This action is designed to deter users from attempting to evade the labeling process.
AI Literacy Programs
The company is additionally launching a two million dollar awareness program for professionals and institutions to create informative material about ethical AI use. This initiative will support non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The platform has defended its safety measures, amid discussion over plans to lay off a large number of content moderators in the UK. The company is expected to eliminate 439 jobs in its content moderation team in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most harmful content before it gets reviewed by staff. The company announced a notable drop in explicit and harmful content seen by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
